Originally posted in the Calgary Herald by Kristy Kirkup
OTTAWA — Some of Canada’s biggest producers of medical marijuana want Ottawa to implement advertising regulations similar to those that govern the sale of alcohol, as they await the Liberal government’s long-promised legal recreational market.
A concerted policy push is underway from Tweed Inc., Mettrum Ltd. and Bedrocan Canada Inc. — three licensed producers that operate under Health Canada’s medical marijuana program.
Bedrocan and Tweed are subsidiaries of Canopy Growth Corp., a combined company that was formed in a merger.
The group wants the government to move quickly to create and implement legislation for a future recreational market in order to avoid a “Wild West” scenario.
The companies have also been working with lobbyists from Ensight Canada to push their message to government and in the media as the Liberal government prepares to move forward on its promise to regulate and legalize recreational use.